As Valentine's Day approaches, car wash operators are presented with a unique opportunity to attract new customers and strengthen relationships with existing ones. With love in the air, what better way to show care for your customers and their vehicles than with top-notch car wash services? Discover how to turn Valentine's Day into a thriving business opportunity for your car wash with these innovative marketing strategies, especially for those partnering with EverWash.

Embrace the Valentine's Theme

Implement thematic updates, such as temporary Valentine's-themed logos and signage, to make a lasting impression on your customers. This includes updating social media profiles with hearts and love-themed elements. It’s a small change that can make a big impact in attracting attention.

With that strong theme in place, consider offering special services such as a 'Couples Car Wash' package, where couples can get a discount when they come in together. Use this opportunity to sell a membership with a family plan discount. Alternatively, introduce a 'Love Your Car' premium car wash free for the Valentine's Day weekend, offering free premium washes to create goodwill and attract new customers to your location.

Leverage Social Media

Winners of our social media contest will enjoy a month of unlimited car washes, boosting engagement and customer interaction. Encourage customers to share their unique love stories or Valentine's Day plans on your social media pages. This fosters a sense of community and engagement. Feature some of these stories in your posts to add a personal touch.

Valentine's Membership Deals

Entice new customers with special Valentine's Day membership deals, highlighting the benefits of unlimited washes across our extensive network. Promote EverWash's refer a friend feature to your members too! Existing members who refer a friend or loved one receive a $5 credit toward their next month, while also providing a 50% discount to any of their friends or family members who sign up using the member's referral code.

Embrace Local Partnerships

Forge local partnerships for mutual promotion, like offering car wash discounts to customers of nearby restaurants and flower shops. Conversely, those who buy a bouquet of flowers for a loved one can be presented with a rack card for a discounted or free membership so that they can show their loved some TLC as well.

Onsite Valentine's Day Events

Transform your car wash into a festive 'Love Your Car' event with music, food trucks, and free car washes. This can turn a regular car wash visit into an enjoyable and memorable outing.

EverWash Network-Wide Valentine's Promotion

As part of our Network-Wide Promotion Plan, EverWash members can add additional vehicles to their account at a special discounted rate over Valentine's Day. From February 12 through 18th, participating washes will offer a promo code redeemable for a $5 first month of membership for any additional cars added to an account.


Valentine's Day is more than just a day of romance; it's an opportunity to connect with your community and show them how much you value their business. Embrace these marketing strategies to make Valentine's Day a landmark occasion for your car wash, fostering long-term customer relationships and business growth. Remember, the key is to create a memorable experience that resonates with the spirit of the season, making customers feel valued and loved.

With EverWash's partnership, leveraging technology and data-driven insights, car washes can not only boost their Valentine's Day sales but also lay the groundwork for long-term customer loyalty and growth.

Happy Valentine's Day, and happy washing!