National Car Wash Day is a fantastic opportunity for car wash operators to boost their business, attract new customers, and increase community engagement. Celebrated twice a year, on March 28 and July 14, this day brings car owners out to celebrate their vehicles.

What is National Car Wash Day?

Interestingly, National Car Wash Day is observed on two different dates. March 28 marks one celebration where various car washes. According to What National Day Is It, National Car Wash Day popped onto the scene in 2015.

Meanwhile, July 14 is also recognized as National Car Wash Day, thanks to the efforts of Bentley Brandon, owner and operator of Luxury Wash, who used his own birthday as the celebratory date.

According to Professional Carwashing & Detailing Magazine, Brandon succeeded in getting the first annual Car Wash Day recognized in 2018 in Georgia. The following year, he managed to get the date officially recognized in the following nine states:

  • Colorado
  • Florida
  • Georgia
  • Michigan
  • Nebraska
  • Ohio
  • Virginia
  • Vermont
  • Washington

To help you make the most of this day, EverWash offers these recommendations to our wash partners:

Promote Special Offers

Offering exclusive deals is a great way to draw in new customers and reward loyal ones. Consider the following strategies:

  • Discounted Wash Packages: Offer special pricing on wash packages or memberships to entice new sign-ups.
  • Free Washes: Run a Free Wash Day for customers to encourage them to try your services, and maybe upgrade to membership on the spot.
  • Local Advertising and Partnerships: Promote these offers through social media, local newspapers, radio ads, and partnerships with community organizations to reach a broader audience.

Host Community Events

Organizing events can help build a sense of community and loyalty among your customers. Here are a few ideas:

  • Car Care Workshops: Offer educational sessions on car maintenance, detailing, and other relevant topics.
  • Family-Friendly Activities: Set up games, face painting, or a small fair to create a fun, family-friendly environment.
  • Charity Fundraisers: Partner with local charities to host a fundraising event, donating a portion of the day’s proceeds to a good cause. This not only helps the community but also enhances your business's reputation.

Leverage Social Media

Social media platforms are powerful tools for engaging with your audience and increasing your business’s visibility. Utilize these strategies:

  • Use Hashtags: Encourage customers to share their car wash experiences on social media using hashtags like #NationalCarWashDay or #FreeWashDay and tagging your business.
  • Run Contests and Giveaways: Increase engagement by offering prizes for the best photos or stories shared about their car wash experience.
  • Engage with Your Audience: Respond to comments, share user-generated content, and create posts that highlight the day’s events and special offers.

Enhance Customer Experience

A great customer experience can turn first-time visitors into regular customers. Make sure your car wash is prepared to handle the increased traffic with these tips:

  • Full Staffing: Ensure you have enough staff on hand to provide quick and efficient service.
  • Excellent Customer Service: Train your staff to be friendly, helpful, and knowledgeable about your services.
  • Refreshments and Amenities: Offer complimentary refreshments and comfortable waiting areas to enhance the customer experience.

To learn more about how EverWash can help your business succeed, visit our website. Make every day feel like National Car Wash Day for your customers and members with EverWash!