Your business' online presence is important. Very important. In today's digital age, potential customers will Google your business before they ever step foot in your store or office. And what they find will influence their decision to do business with you.
The same is true of your personal brand. Just as people use Google and social media to learn more about businesses, they're also using it to learn more about you. They'll scroll through your social feed, read your blog posts, and maybe even type your name into a search engine. And what they find will influence their decision to do business with you.
So, what does all this mean? It means that you need to be strategic about your online presence. You need to make sure that both your business and personal brands are presenting the right image to the world.
Here are a few tips for doing just that:
Be intentional about what you post
Before you hit "publish" or "send," ask yourself if the content you're sharing is consistent with the image you want to project. If it's not, don't hit "publish" or "send."
Make sure your website is up-to-date and informative
Your website is often the first impression potential customers will have of your business. Make sure it's a good one by keeping your site up-to-date with fresh content that accurately reflects your products, services, and brand voice.
Regularly audit your social media accounts
Social media moves quickly, which means old posts can get buried quickly. Every so often, take a look back through your account history to make sure there's nothing there that could damage your reputation if it were to resurface. And if there is, delete it!
Google yourself (and your business)
What shows up when you type your name into a search engine? The same is true of your business – what comes up when someone Googles it? If anything less than flattering appears, take steps to push it down in the search results by creating new content that pushes the old stuff down.
In today's digital age, it's more important than ever to be intentional about your online presence – both for your business and for yourself as an individual. What potential customers find when they Google you or your business will influence their decision to do business with you, so make sure you're putting your best foot forward! Always!