Bob Rossini is a long-time car wash industry professional and the owner/operator of Purple Elephant Car Wash in Torrington, CT. Bob's been an EverWash wash partner for more than five years, and just had his best year of membership growth yet, boasting an incredible 23.4% year-over-year increase in active memberships.

Bob joins Max Pulcini, EverWash's Director of Marketing & Communications, to discuss how he took advantage of strong weather and fresh promotions to boost his membership sales to previously unforeseen levels. Take a look at the interview below, or by visiting EverWash's YouTube channel.